DVC is in the midst of a long weekend of special gatherings at its suburban Chicago "Doorway to Dreams" sales center. As promised, some special purchase incentives are being offered to attendees.
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Last week several investors lashed-out at Disney, painting a less-than-flattering image of the immediate future of its theme parks division should the US economy continue moving toward recession. On Tuesday Disney issued a report on its first quarter 2008 performance, and cited DVC as just one reason that the theme parks are in better condition than they were back in 2001.
Add a commentTo some the term "branding" is regarded as a four-letter word. One of the byproducts of the homogenization of products under well-known brand names is consumer acceptance of sub-standard products largely due to name recognition. But to Disney's Jay Rasulo, branding is a key element to their entire marketing strategy.
Add a commentDVC has begun to take reservations from those wishing to attend the "Doorway to Dreams" special event on February 9 - 12, 2008.
Add a commentChicago-area DVC Members have begun receiving postcards touting an event scheduled for February 9 - 12, 2008 at it's Woodfield Mall sales center in Schaumburg, Illinois.
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