General DVC News
Last week several investors lashed-out at Disney, painting a less-than-flattering image of the immediate future of its theme parks division should the US economy continue moving toward recession. On Tuesday Disney issued a report on its first quarter 2008 performance, and cited DVC as just one reason that the theme parks are in better condition than they were back in 2001.
To some the term "branding" is regarded as a four-letter word. One of the byproducts of the homogenization of products under well-known brand names is consumer acceptance of sub-standard products largely due to name recognition. But to Disney's Jay Rasulo, branding is a key element to their entire marketing strategy.