To some the term "branding" is regarded as a four-letter word.  One of the byproducts of the homogenization of products under well-known brand names is consumer acceptance of sub-standard products largely due to name recognition.  But to Disney's Jay Rasulo, branding is a key element to their entire marketing strategy. 

DVC has begun to take reservations from those wishing to attend the "Doorway to Dreams" special event on February 9 - 12, 2008.

Chicago-area DVC Members have begun receiving postcards touting an event scheduled for February 9 - 12, 2008 at it's Woodfield Mall sales center in Schaumburg, Illinois. 

According to an article in the Orlando Sentinel, Jim Lewis is one of several Florida business leaders who will serve as director for a new nonprofit organization.

Timeshare trading site Redweek.com has posted its list of the Top 25 rental resorts as determined by site users and visitor traffic.  Four DVC resorts not only made the list, but are all in the top 10.