July 2011 saw a drop in direct sales for the nine Disney Vacaton Club (DVC) resorts for which point sales can be tracked.  212,991 points were sold in July, 16.3% less points than the previous month.  Although such a drop in sales may appear significant, it is not unusual.  It is the eighth time in the last 12 months that DVC monthly sales have fluctuated, up or down, by more than 15% from the previous month.

Earlier this week Disney Vacation Club made some slight adjustments to its pricing for the Bay Lake Tower at Disney's Contemporary Resort.  Next week will see changes to prices for several older properties. 

The Chicago-area Disney Vacation Club sales center has an event scheduled for Saturday, August 13, 2011 to promote the benefits of DVC ownership. 

For a limited time, Disney Vacation Club is holding daily sales events dubbed "Vacation with Character."  Similar to the now-discontinued sessions at the Bay Lake Tower at Disney's Contemporary Resort, these gatherings offer current and prospective members the opportunity to preview DVC accommodations while providing some extra benefits to attendees. 

June 2011 was a good month for direct sales.  For the nine Disney Vacation Club resorts for which point sales can be tracked, a total of 254,477 points were sold.  Not only was June's recorded sales total 26.6% higher than the previous month's total, it was the second best month in direct sales over the last 12 months.