February 2021 Records Best Sales Month Since Start of Pandemic

Last month's Disney Vacation Club point sales total ranks in the bottom 10% over the last decade. Still, it was enough to make February 2021 the most successful month since the start of the COVID-19 pandemic. 

Disney's Riviera ResortDisney's Riviera Resort

Disney sold 113,223 Disney Vacation Club points in February 2021 for the 11 resorts located at Walt Disney World. A year ago, such a monthly point total would have placed it only 12th from the bottom over a 10-year period.

But this is a new era, a different time, as people and places adjust to news rules and expectations as we deal with the world wide pandemic. Now, February’s sales total of 113,223 points represents the best month for DVC sales since the U.S. parks closed in March 2020. It edged out October 2020, when 111,667 points were sold, and marks the third time in 11 months that direct sales exceeded the 100,000-point mark.

DVC Direct Sales - February 2021

In 2019, sales averaged almost 188,000 points a month and topped the 200,000-point mark three times. Although it may be many months, if not years, before DVC sales once again approach that level, February’s data may indicate sales are beginning to improve.

Disney’s Riviera Resort — In February, Riviera sold 69,875 points, which is the second best month for the resort in the pandemic era. The resort has now sold 1,844,250 points, or about 27.4% of its 6.7 million points.

Overall, Riviera has averaged 80,281 points a month since the first deeds were recorded in April 2019. Since the start of the pandemic, the monthly average has dropped to 43,061 points. However, in the last six months the average has rebounded to 60,843 points.

Three Fixed Week deeds were sold in February, raising the overall total to 52 deeds. The majority of Fixed Week deeds — 36 — have been sold for the last six weeks of the calendar year. Only two such deeds have been sold for the first 34 weeks of the year.

Disney has declared 147 of Riviera’s 341 vacation homes for the DVC inventory which, in terms of points, accounts for about 43.2% of the Riviera’s 6,7 million total points. At the end of February 2021, Disney still had about 1 million declared but unsold points at its disposal. Given the current rate of Riviera sales, it may be several months before Disney will need to declare more inventory for the resort.

The sales data includes all 11 DVC resorts at Walt Disney World, as well as Disney's Vero Beach Resort, and Disney's Hilton Head Island Resort. Point sales data is not available for the Villas at Disney's Grand Californian Hotel. The data is compiled from deeds filed by Disney Vacation Development and recorded with the Orange County (FL) Comptroller, the Indian River County (FL) Clerk of Court, and the Beaufort County (SC) Register of Deeds.

 Wil Lovato is a contributor to DVCNews.com and has been a Disney Vacation Club owner since 2009. His DVC Home Resorts include Copper Creek Villas, Bay Lake Tower, Animal Kingdom Villas, and Aulani. He can be found posting on many Disney discussion forums under the username of “wdrl.”