Direct Sales Remain Steady in June 2018

Financial News & Pricing

For the fourth time in 2018, monthly sales of Disney Vacation Club points for the 10 resorts located at Walt Disney World topped the 200,000 point mark. Led by sales for Copper Creek Villas & Cabins at Disney's Wilderness Lodge, 202,595 points were sold in June 2018.

Copper Creek Cascade Cabin

Over the last 12 months, DVC point sales have averaged 192,489 points a month, a 16.5% increase over the previous 12-month period. Disney's Polynesian Villas & Bungalows was still actively being marketed until December 2017 and accounted for most of sales until then, but Copper Creek has accounted for the majority of the sales since then.

Copper Creek Villas & Cabins at Disney’s Wilderness Lodge — In June 2018, 164,610 DVC points were sold for Copper Creek, the sixth consecutive month that the resort has topped the 100,000-point mark in sales. The resort has now sold 1,387,373 points, which is 41.8% of its 3.321,966 total points.

Copper Creek’s sales have increased dramatically in the last six months. From April to December 2017, the resort averaged only 57,025 points a month in sales. Since January 2018, Copper Creek sales have averaged 145,782 points a month, a jump of 156%.

DVC Direct Sales - June 2018

If sales continue at that higher pace, the resort could be sold out by July 2019. Having Copper Creek reach its “sold out” point by then might fit Disney’s marketing strategy for when to begin sales for Disney’s Riviera Resort, which will be the next DVC resort. Disney has said that the Riviera Resort will open in the Fall of 2019, which means that Riviera sales should begin sometime in the summer of 2019. Having Copper Creek “sold out” by July 2019 would help Disney focus all of its marketing efforts on Riviera.

Disney has declared about 57.9% of Copper Creek’s inventory that can be used by DVC members booking with points. As Disney sells more points for Copper Creek, it will need to declare more vacation homes for the DVC inventory. Given the current rate of sales, it is likely that Disney will need to make another Copper Creek declaration within the next four weeks.

The sales data includes all 10 DVC resorts at Walt Disney World, as well as Disney's Vero Beach Resort, Disney's Hilton Head Island Resort, and Aulani, Disney Vacation Club Villas. Point sales data is not available for the Villas at Disney's Grand Californian Hotel. The data is compiled from deeds filed by Disney Vacation Development and recorded with the Orange County (FL) Comptroller, the Indian River County (FL) Clerk of Court, and the Beaufort County (SC) Register of Deeds.

 Wil Lovato is a contributor to and has been a Disney Vacation Club owner since 2009. His DVC Home Resorts include Bay Lake Tower, Animal Kingdom Villas, and Aulani. He can be found posting on many Disney discussion forums under the username of “wdrl.”