Do More Cruise Ships Mean More Member Cruises?

OK, it probably is a bit early to start thinking about more members cruises.  After all, the two new ocean liners announced this week by Bob Iger won’t even set sail until 2011 and 2012. 

"Since our maiden voyage in 1998, Disney Cruise Line has been a huge success for our guests and for our shareholders alike," Iger said. "It has brought our unparalleled family vacation experience to the high seas, and has also generated high margins and double digit returns on invested capital. We're excited to announce the expansion of our fleet, which is a logical next step in what is a real growth business for us."

The two as-yet-unnamed vessels will be two decks taller than the Disney Magic and the Disney Wonder, each featuring 1,250 staterooms. 

At this stage, Disney has merely signed a letter of intent with German shipyard Meyer Werft shipyard.  The vessels themselves are still being designed with details and itineraries to be revealed at a later date.

But I think we all know where DCL will turn annually to help boost revenues during those fall hurricane months…


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