Direct Sales Remain Flat in July 2021

In what might be the “new normal” for direct sales, 125,453 points were sold in July 2021 for the 11 Disney Vacation Club resorts at Walt Disney World.

Disney’s Old Key West Resort

July’s sales total slightly surpasses the 123,297 points that sales had averaged in the first six months of 2021. But it is far below the pre-pandemic figures when DVC sales averaged almost 188,000 points a month in 2019.

In something of an oddity, DVC’s newest resort and its oldest resort finished 1-2 in sales in July. Disney’s Riviera Resort, which opened in December 2019, sold 71,252 points and Disney Old Key West Resort, which started selling in 1991, was second with 24,880 points. This was the most number of points sold in a month for Old Key West since DVCNews began tracking monthly sales in July 2010.

DVC Direct Sales July 2021 

Recently, Disney removed all incentives for Copper Creek Villas & Cabins at Disney’s Wilderness Lodge. Not surprisingly, Disney sold only 6,155 points for Copper Creek in July, dropping it to fourth place behind Disney's Saratoga Springs Resort & Spa, which sold 6,800 points.

Disney’s Riviera Resort — With the 71,252 points sold in July 2021, Riviera has now sold 2,198,077 points, or 32.6% of its 6.7 million total points.

Since sales began in April 2019 the resort has averaged 78,810 points a month. At that rate it would take about 56 months, or until March 2026, before the resort would be completely sold out. Before the pandemic the Riviera was averaging 114,399 points a month and was on pace to sell out in about March 2024.

Fixed Week deeds continue to appeal to some Riviera buyers. Eight Fixed Week deeds were sold in July, the most sold in a single month. The 75 Fixed Week deeds sold account for only 0.7% of the points sold to date.

Disney has declared 147 of the Riviera’s 341 vacation homes for the DVC inventory which, in terms of points, accounts for about 43.2% of Riviera’s 6,7 million total points. At the end of June 2021, Disney had about 784,000 declared but unsold points at its disposal. Given the current rate of Riviera sales, it may be several months before Disney will need to declare more inventory for the resort.

The sales data includes all 11 DVC resorts at Walt Disney World, as well as Disney's Vero Beach Resort, and Disney's Hilton Head Island Resort. Point sales data is not available for the Villas at Disney's Grand Californian Hotel. The data is compiled from deeds filed by Disney Vacation Development and recorded with the Orange County (FL) Comptroller, the Indian River County (FL) Clerk of Court, and the Beaufort County (SC) Register of Deeds. Thanks to Chris for assisting in the compilation of the sales data.


Wil Lovato is a contributor to DVCNews.com and has been a Disney Vacation Club owner since 2009. His DVC Home Resorts include Bay Lake Tower, Animal Kingdom Villas, and Aulani. He can be found posting on many Disney discussion forums under the username of “wdrl.”

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