As part of the roll-out of its My Magic Plus program, Disney has begun mailing new items to guests' homes prior to the start of their trip. First came the MagicBands, monogrammed for each guest in the color of their choice. More recently, planning materials with custom flash drives began to arrive. These new mailings join elaborate planning materials which have long been sent for Disney Cruise Line voyages and stays at Aulani, a Disney Resort & Spa.
At a time when Disney often seems focused on cutting corners and reducing costs, some feel these materials have injected a bit of excitement into planning of a Walt Disney World vacation. Others have suggested they are a totally unnecessary expense.