Disney Vacation Club has debuted a new promotional webcast for Copper Creek Villas & Cabins at Disney's Wilderness Lodge. Viewers will not only learn more about Disney's fourteenth timeshare property, but can also enter to win a prize valued at nearly $9,000.
HGTV's Sabrina Soto hosts a new 30-minute webcast which spotlights the new Copper Creek Villas & Cabins. Dubbed "Makings of a New Frontier", the webcast features an inside look at all aspects of the development including Disney's Wilderness Lodge,
The webcast also provides an overview of the entire Disney Vacation Club program. Included are many of the other resorts around the world including the many options in Walt Disney World, Aulani, Disney Vacation Club Villas in Hawaii, Adventures by Disney travel packages, Disney Cruise Line voyages and more.
At Copper Creek, most types of accommodations are presented including the Deluxe Studios, One and Two Bedroom Villas and the waterfront Cascade Cabins. Throughout the webcast, theming and design touches are highlighted including the use of natural wood and stone, raw edge countertops, rustic textile patterns and more. Boulder Ridge Cove Pool and Geyser Point Bar & Grill are also showcased.
At the end of the webcast, viewers can enter for a chance to win a 6 day / 5 night stay in a One Bedroom Villa at Copper Creek Villas & Cabins. The prize includes accommodations plus a cash payout to cover taxes with an approximate value of $8800. The prize does not include airfare or other travel accommodations, Disney theme park tickets, food or any other expenses. Two prizes will be awarded: one to current DVC members watching the webcast and the other to prospective members.
The webcast does not appear to offer any purchase incentives beyond those currently available to all buyers.
To view the webcast, visit makingsofanewfrontier.com. Choose the "Members" or "Guests" link to get started. Viewers are asked to provide some personal information including name, email address, mailing address and phone number.
This Disney Vacation Club webcast is available through June 15, 2017. Sweepstakes winners will be drawn on or about June 28, 2017.
At the end of the webcast, it had a link to "Offers." I was curious what sales incentives Disney was offering for Copper Creek so I clicked on the link. I knew that Copper Creek had incentives that started with the purchase of 150 points, but I wanted to see if new incentives were being introduced with this webcast. To my surprise, it only displayed sales incentives for the Polynesian Villas & Bungalows and Aulani; there was no mention of Copper Creek.
I don't have a degree in marketing but I would have thought that after having your customers sit through a presentation on Copper Creek you would want to show them the sales incentives for Copper Creek.
I appreciate that compared to other timeshare operations Disney is extremely laid back in its marketing techniques. Still, I think it misses many opportunities to sell its product.
It did have some nice video of Copper Creek and a well done artist rendering video of Boulder Cove Pool.
However, the link to offers and incentives didn't include Copper Creek. I realize it has it's own website but shouldn't that link be on the DVC website?
We tried to watch it but we said "you know what, forget it" when it wanted all our info before it would show it to us. I'm fine logging into DVC for it, but there's a limit to the amount of info I want to punch into a site before watching something that everybody paying attention has known for months (usually the case for most of Disney's announcements).
Yes...but not a ton. Of the 30 minutes, maybe 15 was truly dedicated to Wilderness Lodge / Copper Creek. The rest was the basic new-buyer overview of the DVC points system, other DVC resorts, non-DVC "Collections", etc.
A good portion of the video featured an Imagineer talking about design concepts and many of the small touches added to the rooms. I found that interesting--particularly in light of the frequent claim that Disney just picked up a bunch of furniture from IKEA.
(BTW, I accessed it via non-member option and just entered fake contact info. )