"Disney Magic" is a funny thing, in that it's entirely unique to every guest. To some, it's having their child chosen to perform with a BoardWalk busker or receiving special attention from a character. To others, it's a unique surprise left in their hotel room or villa. Sometimes it's just a Cast Member who goes above-and-beyond to make the trip a little more special. But the frequency with which Disney Vacation Club members visit may leave it difficult for Disney to meet guest expectations.