In the coming months, Joffrey's brand coffee will replace Nescafe as the beverage-of-choice throughout Walt Disney World and Disneyland.
The Joffrey's brand will be offered at all Disney-owned Table Service and Quick Service restaurants, and within Disney guest rooms including Disney Vacation Club villas.
Joffrey's already operates a number of stand-alone kiosks withn the parks. Among those locations are coffee stands at the EPCOT theme park entrance, the entrance to Disney's Animal Kingdom and adjacent to Tower of Terror at Disney's Hollywood Studios.
Joffrey's intends to develop blends exclusively for the Disney theme parks. Guests will be provided with the opportunity to purchase additional product for use at home.
This deal does not impact the planned addition of Starbucks outlets at domestic Disney theme parks.