New Disney Vacation Club Senior VP Ken Potrock today sent a message to members touting the recent Disney Springs announcement. Potrock claims that the May 2013 issue of Disney Files Magazine will refeal more details regarding the imagining of the Downtown Disney shopping district.
Text of Ken Potrock message:
Greetings Disney Vacation Club Members!
In case you missed the big news from Disney this month, I want to let you in on the fun. And I do mean fun - ABSOLUTELY HUGE FUN - for you and everyone in the family.
The Walt Disney Company announced the planned multi-year transformation of Downtown Disney® area into Disney Springs, which will bring an incredible array of new shopping, dining and entertainment options to guests of Walt Disney World® Resort, area tourists and central Florida residents.
Even more notable is that this unique family destination, which ultimately will include more than 150 shops, restaurants and other venues, sits directly across a shimmering lake from one of our most charming Disney Vacation Club Resorts, Disney's Saratoga Springs Resort & Spa. That means Members vacationing at the Resort will be perfectly positioned to enjoy the magic of Disney Springs, literally just steps away. In fact, a pedestrian bridge will be added between the Resort and Disney Springs to create an easier and more convenient way for Members and Guests to travel back and forth (in addition to the boat shuttles operating on the lake). Of course, Disney Springs will be a welcome respite for all of our Members visiting the Walt Disney World Resort.
I am especially proud to have been intimately involved in the strategic planning for Disney Springs while leading the team at Downtown Disney. Throughout the process, it was clear to me that Disney Springs would be enormously appealing to Members of Disney Vacation Club and that we had a fantastic opportunity to connect our Members to this great new experience in unique and innovative ways.
Look for more information about Disney Springs in the summer edition of Disney Files Magazine, scheduled to begin mailing in May, and watch future editions of the magazine, as well as the Disney Vacation Club Facebook page, for updates as new details become available during the multi-year development process. In the meantime, I encourage you to learn more about the plans for this project by clicking here.
I couldn't be more excited about Disney Springs and how it will make your vacations with us even more memorable. By the way, construction is scheduled to begin next month with new areas opening in phases. The entire Disney Springs project is expected to be completed in 2016.
That's the big news for now. On behalf of everyone at Disney Vacation Club, thank you for your Membership. We look forward to welcoming you home very soon!
Sincerely,
Ken Potrock
Senior Vice President and General Manager
Disney Vacation Club and Adventures by Disney
