Direct Sales Remain Steady in June 2018

For the fourth time in 2018, monthly sales of Disney Vacation Club points for the 10 resorts located at Walt Disney World topped the 200,000 point mark. Led by sales for Copper Creek Villas & Cabins at Disney's Wilderness Lodge, 202,595 points were sold in June 2018.

Copper Creek Cascade Cabin

Over the last 12 months, DVC point sales have averaged 192,489 points a month, a 16.5% increase over the previous 12-month period. Disney's Polynesian Villas & Bungalows was still actively being marketed until December 2017 and accounted for most of sales until then, but Copper Creek has accounted for the majority of the sales since then.

Copper Creek Villas & Cabins at Disney’s Wilderness Lodge — In June 2018, 164,610 DVC points were sold for Copper Creek, the sixth consecutive month that the resort has topped the 100,000-point mark in sales. The resort has now sold 1,387,373 points, which is 41.8% of its 3.321,966 total points.

Copper Creek’s sales have increased dramatically in the last six months. From April to December 2017, the resort averaged only 57,025 points a month in sales. Since January 2018, Copper Creek sales have averaged 145,782 points a month, a jump of 156%.

DVC Direct Sales - June 2018

If sales continue at that higher pace, the resort could be sold out by July 2019. Having Copper Creek reach its “sold out” point by then might fit Disney’s marketing strategy for when to begin sales for Disney’s Riviera Resort, which will be the next DVC resort. Disney has said that the Riviera Resort will open in the Fall of 2019, which means that Riviera sales should begin sometime in the summer of 2019. Having Copper Creek “sold out” by July 2019 would help Disney focus all of its marketing efforts on Riviera.

Disney has declared about 57.9% of Copper Creek’s inventory that can be used by DVC members booking with points. As Disney sells more points for Copper Creek, it will need to declare more vacation homes for the DVC inventory. Given the current rate of sales, it is likely that Disney will need to make another Copper Creek declaration within the next four weeks.

The sales data includes all 10 DVC resorts at Walt Disney World, as well as Disney's Vero Beach Resort, Disney's Hilton Head Island Resort, and Aulani, Disney Vacation Club Villas. Point sales data is not available for the Villas at Disney's Grand Californian Hotel. The data is compiled from deeds filed by Disney Vacation Development and recorded with the Orange County (FL) Comptroller, the Indian River County (FL) Clerk of Court, and the Beaufort County (SC) Register of Deeds.


 Wil Lovato is a contributor to DVCNews.com and has been a Disney Vacation Club owner since 2009. His DVC Home Resorts include Bay Lake Tower, Animal Kingdom Villas, and Aulani. He can be found posting on many Disney discussion forums under the username of “wdrl.”

DVCNews Reader Comments:
Re: Direct Sales Remain Steady in June 2018 -- micelike
2018 Jul 21 11:50:38 AM
As always - great analysis, @wdrl

To me, based on your data, the transition will be a little more abrupt for the switch to the Riviera. As you report, the current trends suggest that CCV will be sold out in July 2019, with the Riviera (having no new news since the original announcement, I think) scheduled for Fall of 2019.

Looking back at the last two resorts:

CCV opened: July 17, 2017

Current DVC member sales for CCV started: March 8, 2017 (about 4.5-ish months prior)
Regular sales for CCV started: April 5, 2017 (about 3.5-ish months prior)

PVB opened: April 1, 2015

Current DVC member sales for PVB started: Jan 12, 2015 (about 2.5-ish months prior)
Regular sales for PVB started: February 9, 2015 (just under two months prior)

The Poly "sold out" date, while not exact, started with the notification of "slowing down" in your article in October 2017, some reports of sold-out starting in November 2017, and looking like it was done by January 2018, based on a couple of member reports I could find. again, @wdrl - please correct me if I am wrong or you have truer dates

so PVB was still actively for sale when CCV started and went on for about six months after.

The transition will be different for DRR. If it opens mid-September 2019, then sales could open in May for DVC members and June for all future DVC members. So, best case for Disney, there will be a very small period where CCV is not completely sold out but they will be pre-selling DDR. However, there will still be a two-month gap when there is nothing for sale that is actually 'open.'

Disney should be very happy with the speed but it is going to be awkward for the switch. However, other than locals trying out the place, I suppose not many people need to buy a resort to immediately use points within the next few months under the new contract. But the point is that there could be a period that you could buy in but no new possible reservations for a few months.

The other thing is that Disney could try to slow down sales to smooth the transition - which could mean increasing the CCV prices to keep it on the market for a while longer - which I am sure Disney would be planning anyway.

So, the take-away is, as always, better start saving so I can buy more points someday!
Re: Direct Sales Remain Steady in June 2018 -- wdrl
2018 Jul 21 08:22:22 PM
I doubt Disney is concerned with the possibility of having Copper Creek sold out and the Riviera not yet open. A more important factor, I believe, is for it to have a sufficient inventory of points available for its sales staff to sell to customers. The DVC Guides work on commissions and if they don't have points to sell then they aren't making any money. And if they aren't making making, then the Guides will leave DVC and look for sales jobs with other timeshare companies.

I'm sure Disney would prefer not to have major disruptions in its sales staff.

Next year is going to be an interesting year at Walt Disney World. I'm wondering which comes first: the announcement of the beginning of sales for the Riviera or the announcement for the opening date of Star Wars Land?
Re: Direct Sales Remain Steady in June 2018 -- denlo
2018 Jul 22 09:14:10 AM
wdrl wrote:
I doubt Disney is concerned with the possibility of having Copper Creek sold out and the Riviera not yet open. A more important factor, I believe, is for it to have a sufficient inventory of points available for its sales staff to sell to customers. The DVC Guides work on commissions and if they don't have points to sell then they aren't making any money. And if they aren't making making, then the Guides will leave DVC and look for sales jobs with other timeshare companies.

I'm sure Disney would prefer not to have major disruptions in its sales staff.

Next year is going to be an interesting year at Walt Disney World. I'm wondering which comes first: the announcement of the beginning of sales for the Riviera or the announcement for the opening date of Star Wars Land?

So are you thinking DVC will ROFR more contracts in order to have more points on the sold out resorts to cover the period between when CCV closes and the Rivera opens?

I think that whether DVC announces the Rivera opening before or after Star Wars Land, the DVC resort will be largely forgotten by the general public because of the excitement of the new land at DHS. The park area and the Rivera are just opening too close together.
Re: Direct Sales Remain Steady in June 2018 -- wdrl
2018 Jul 22 09:56:34 AM
denlo wrote:
So are you thinking DVC will ROFR more contracts in order to have more points on the sold out resorts to cover the period between when CCV closes and the Rivera opens?
No, I don't think Disney will ROFR more deeds just to have an inventory of points available to sell to the public.

I estimate that the Riviera will bring over 5,000,000 points, and maybe as many as 6,500,000 points, into the DVC system. If Disney sells out of Copper Creek points, I imagine that Disney will not hesitate to start sales for the Riviera even if the Riviera's opening is several months away. Thus, it won't need to ROFR points just to keep its shelves stocked with points.

Frankly, I can't see Disney having any problems selling points for the Riviera even if the resort doesn't open for another 6 to 9 months. Disney started sales for BLT in September 2008 and it didn't open until August 2009. Admittedly, BLT was a unique situation and may not be a good comparison to what will happen with the Riviera, but I think there are many people who will buy DVC points for a resort that hasn't opened.
Re: Direct Sales Remain Steady in June 2018 -- micelike
2018 Jul 22 10:05:34 AM
denlo wrote:
So are you thinking DVC will ROFR more contracts in order to have more points on the sold out resorts to cover the period between when CCV closes and the Rivera opens?

I think that whether DVC announces the Rivera opening before or after Star Wars Land, the DVC resort will be largely forgotten by the general public because of the excitement of the new land at DHS. The park area and the Rivera are just opening too close together.

Disney has been saying "late fall 2019" for Star Wars Land in Orlando. Have the given any more updates on DDR, whether on track or running late? In my mind, they will still be separated enough to have a healthy party for the Riviera celebrating its opening and then separately Star Wars land. However, I imagine that is also part of the sales pitch for the Riviera: the skyliner access to Epcot and Hollywood Studios and they are going to want to be able to talk to potential owners about this wonderful Star Wars Land.
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