Direct Sales Start Strong in 2018

Disney Vacation Club just had its best January sales month in at least eight years.  

Disney's Wilderness Lodge

In January 2018, Disney recorded its best start of a year since we began tracking direct sales in July 2010. 236,957 Disney Vacation Club points were sold for the 10 DVC resorts at Walt Disney World, surpassing the 206,790 points that were sold in January 2012

For the first time since its sales began, Copper Creek Villas & Cabins at Disney’s Wilderness Lodge outsold Disney’s Polynesian Villas & Bungalows in January. This is not surprising since Disney stopped actively marketing the Polynesian in December 2017.

DVC Direct Sales January 2018

In January 2018, 115 deeds were sold for 25 points or less. These small point deeds accounted for about 5.9% of all deeds sold in the month but only 1.2% of the total points sold. Recently, Disney announced that beginning February 25, 2018, new DVC members will need to own at least 75 points that were purchased directly from Disney to qualify for Membership Extras. Until that rule goes into effect, new members can own as few as 25 direct-purchased points to get these additional perks.

Copper Creek Villas & Cabins at Disney’s Wilderness Lodge — Not only did Copper Creek outsell the Polynesian for the first time, it topped the 100,000 point mark for the first time as well. The resort sold 109,442 points in January 2018, exceeding its previous high of 75,576 points in October 2017.

Copper Creek has sold 622,667 points, which is about 18.8% of its 3,321,954 total points. Disney still has over 2.6 million Copper Creek points it can sell to the general public.

Disney has declared 48 of Copper Creek’s 184 vacation homes for the DVC inventory. In terms of points, the 48 declared vacation homes account for about 1,021,430 (30.7%) of the resort’s 3,321,966 points. As Disney sells more points for Copper Creek, it will declare more vacation homes for the DVC inventory.

Three Guaranteed Week deeds were sold for Copper Creek, including two deeds that have the new Special Event feature that was introduced by Disney in January. In the 10 months since sales began for Copper Creek, only 12 Guaranteed Week deeds have been sold, accounting for only 0.22% of the points sold so far. By comparison, the Villas at Disney’s Grand Floridian Resort had sold 216 Guaranteed Week deeds in its first 10 months.

Disney’s Polynesian Villas & Bungalows — The Polynesian sold 103,166 points In January 2018. Disney still has 88,896 unsold Polynesian points in its inventory, but the majority of these points have probably already been committed to sales awaiting closing.

Since sales started in January 2015, it took the Polynesian 36 months to reach “sold out” status. In those 36 months, sales ranged from a low of 44,582 points (April 2015) and a high of 169,377 points (April 2016) , averaging 107,353 points a month. The Grand Floridian, averaged 104,595 points a month while it was being actively marketed.

The sales data includes all 10 DVC resorts at Walt Disney World, as well as Disney's Vero Beach Resort, Disney's Hilton Head Island Resort, and Aulani, Disney Vacation Club Villas. Point sales data is not available for the Villas at Disney's Grand Californian Hotel. The data is compiled from deeds filed by Disney Vacation Development and recorded with the Orange County (FL) Comptroller, the Indian River County (FL) Clerk of Court, and the Beaufort County (SC) Register of Deeds.


 Wil Lovato is a contributor to DVCNews.com and has been a Disney Vacation Club owner since 2009. His DVC Home Resorts include Bay Lake Tower, Animal Kingdom Villas, and Aulani. He can be found posting on many Disney discussion forums under the username of “wdrl.”

DVCNews Reader Comments:
Re: Direct Sales Start Strong in 2018 -- TimK
2018 Feb 15 12:25:43 PM
I'm kinda shocked that the 25-point addons (most for purposes of perks access) only represent about 1% of sales for the month. Not sure what I expected it to be, but that's pretty small.
Re: Direct Sales Start Strong in 2018 -- xvoltn
2018 Feb 15 01:08:21 PM
Not sure why as the inventory they have is not that great and Poly is now closed. Any location that has a studio and does not sleep 5 is off my list (except BLT). I even tried to buy some VGF direct the other day given the recent change since I am shuffling our personal inventory and was told it was closed. Pretty much everything else except new is closed as the profit margin is not up to their standard. I now have lots of points from the secondary market (BLT, VGF and BCV) as direct never sells what I want anyway (and the price issue to boot). I think home resort is only going to become more and more important as the years progress and the number of points in the pool increase!
Re: Direct Sales Start Strong in 2018 -- wdrl
2018 Feb 15 02:52:27 PM
xvoltn wrote:
Pretty much everything else except new is closed as the profit margin is not up to their standard
Disney has to retain at least two percent of a resort's total points, and I suspect it doesn't want to hold much more than that. Each month Disney reacquires points via foreclosures and ROFR, but overall its inventory for each resort stays fairly consistent.

For several years Disney has held about 5,000 to 8,000 points over the 2% amount at BLT. However, there is no way of knowing how many of these points Disney could sell today if it wanted to. For example, Disney could reacquire a 200-point BLT deed with a March Use. The 200 points would be included in Disney's overall holdings at BLT. However, if that deed is stripped of all points until March 2019, Disney could not sell any of those points until March 1, 2019. This explains why some members on waitlists for points aren't offered points by Disney until the start of their Use Year.
Re: Direct Sales Start Strong in 2018 -- TimK
2018 Feb 15 04:32:13 PM
xvoltn wrote:
Not sure why as the inventory they have is not that great and Poly is now closed. Any location that has a studio and does not sleep 5 is off my list (except BLT).

Different strokes for different folks, my friend.
Quote:
I even tried to buy some VGF direct the other day given the recent change since I am shuffling our personal inventory and was told it was closed. Pretty much everything else except new is closed as the profit margin is not up to their standard. I now have lots of points from the secondary market (BLT, VGF and BCV) as direct never sells what I want anyway (and the price issue to boot).

Problem is DVC has far more interested buyers (on a waiting list) than they can expect to recapture points anytime in the near future. Their sales are always around 90% "new" resorts and that's likely to continue.
Quote:
I think home resort is only going to become more and more important as the years progress and the number of points in the pool increase!

Depends on how well received each new resort is. New sales will always add more owners, but it brings new resorts (rooms) into the system, too. Copper Creek may not be your cup 'o tea, but Wilderness Lodge is one of the most well-loved resorts. There are undoubtedly people who moved CCV up on their preference list, ahead of the likes of Beach Club, BoardWalk, BLT and so on. It's virtually impossible to quantify, but I doubt CCV itself is going to rock the program to its core. And the forthcoming Riviera Resort has the potential to really be a draw if executed properly.
Re: Direct Sales Start Strong in 2018 -- xvoltn
2018 Feb 17 08:31:45 PM
Tim,

Agreed. Everyone has their pros and cons so that is a given but it shapes the decisions of individual buyers. For example, I would bet that most people try to maximize their points during a year and why five in a studio can be a key desire. That said, the pros/cons are vast and wide. If DVC wanted to service the waiting customers, they could do so as they have 100% control with ROFR. The point was that old sales are not as profitable as new sales so DVC will not get into this space and they will continue to try and tweak the rules/guidelines to make direct sales seem more appealing. DVC is real estate so LOCATION, LOCATION, and LOCATION. There is a reason that certain resorts have higher prices and are harder to get a reservation (unless it is your home resort). My point was not that CCV was going to be a "game changer" but look at AUL/PVB. I bet most of those points are not used at the home resort and I believe you will see more of this as time progresses with the resorts getting further away from the key locations (regardless of this new gondola system). I gave up years ago actually looking for any sense of true business logic from DVC. I swear that I think they are just throwing darts at a board at times to make decisions.
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