Monthly Sales Update: Sales jump in January

Following slow sales in December, Disney Vacation Club point sales rebounded in January 2014, with 202,117 points sold, an increase of 70.4% over the previous month. Sales for the Villas at Disney's Grand Floridian Resort & Spa accounted for much of this improvement. Sales for this resort increased from 68,540 points in December '13 to 122,318 points in January '14.

It is not uncommon for sales to fluctuate up or down by more than 25% from one month to the next. In the last 42 months, it has happened 16 times. Nevertheless, an increase of 70.4% is highly unusual. One possible explanation for this large increase might be that in December '13, Disney Vacation Development or the Orange County Comptroller may have delayed filing or recording deeds due to the end-of-year holidays. Thus, December '13 may have been artificially low, thereby inflating the numbers for January '14.

DVC Direct Sales January 2014

Villas at Disney's Grand Floridian Resort and Spa -- With 122,318 points sold in January '14, the Villas at Disney's Grand Floridian has now sold 34.2% of its 2.5 million points. So far, the April Use Year is the most common Use Year, accounting for 37% of the points sold for this resort.

Disney Vacation Development has declared 75.8% of the Grand Floridian for the DVC inventory. This means that DVC members can book about three-fourths of the resort using points on any given Use Day. The remaining one-fourth of the resort is the exclusive property of Disney for it to use as it wants.

In addition to offering traditional Disney Vacation Club points , the Grand Floridian also offers Fixed Weeks. About 7.9% of the points and 200 of the deeds sold through January 2014 have been for Fixed Weeks. The last six weeks of the calendar year account for 95 of the 200 the Fixed Week deeds sold so far. Week #49, which starts on December 7, 2014, is the most popular week with 19 Fixed Week deeds sold.

In January, Disney Vacation Development reacquired a Fixed Week deed containing 448 points. To date, two Grand Floridian deeds containing 777 points have been reacquired.

Disney's Animal Kingdom Villas -- In January '14, Disney Vacation Club announced on its Facebook page that Disney's Animal Kingdom Villas was officially sold out. Nevertheless, Disney Vacation Development still sold 61,041 points for this resort in January '14.

Since sales began in February 2007 for Disney's Animal Kingdom Villas, Disney Vacation Development has sold 7,002,889 of the resort's 7.4 million points. Since it cannot sell more than 98% of Animal Kingdom Villas' total points to the general public, Disney Vacation Development has about 249,376 points that it can still sell.

The sales data includes all eight DVC resorts at Walt Disney World, as well as Disney's Vero Beach Resort and Disney's Hilton Head Island Resort. Point sales data is not available for the Villas at Disney's Grand California Hotel or for Aulani, Disney Vacation Club Villas. The data is compiled from deeds filed by Disney Vacation Development and recorded with the Orange County (FL) Comptroller, the Indian River County (FL) Clerk of Court, and the Beaufort County (SC) Register of Deeds.

DVCNews Reader Comments:
Re: Monthly Sales Update: Sales jump in January -- Brad1972
2014 Feb 13 02:24:26 PM
Thank you for compiling this data, as I find it very interesting.

Just wondering - are you still tracking the data for BLT? I would be curious to know how many points DVD still has available to sell at that resort.
Re: Monthly Sales Update: Sales jump in January -- sssteph
2014 Feb 13 04:49:49 PM
DVC is increasing the price per point soon, right? I am wondering what the sales will look like after that.
Re: Monthly Sales Update: Sales jump in January -- wdrl
2014 Feb 15 01:56:42 PM
Brad1972 wrote:
Thank you for compiling this data, as I find it very interesting.

Just wondering - are you still tracking the data for BLT? I would be curious to know how many points DVD still has available to sell at that resort.

As of January 31, 2014, Disney Vacation Development still had about 12,251 points it could still sell to the general public. That number fluctuates up and down each month because DVD continues to reacquire BLT points via foreclosures, exercising its Right of First Refusal on resale transactions, and for other buyback reasons. In January 2014, DVD sold 5,330 BLT points and reacquired 2,620 BLT points, but there were some months in 2013 when DVD reacquired more points than it sold.

sssteph wrote:
DVC is increasing the price per point soon, right? I am wondering what the sales will look like after that.

Probably not much different than what we see now. We joined the DVC in 2009 when the base price of BLT, AKV, and VGC were all set at $112 a point. Since then, prices have steadily risen but sales have continued to remain steady. As Brian Noble on the Disboards says "Timeshares are sold, not bought." As long as DVD offers the product, I think future sales will be much like in the past.
Re: Monthly Sales Update: Sales jump in January -- TimK
2014 Feb 16 12:07:34 PM
wdrl wrote:
As long as DVD offers the product, I think future sales will be much like in the past.

Agree.

DVC's bread and butter (sales-wise) is buyers who are simply not aware of the resale option. Even at $150+ per point, it's very easy to demonstrate the long-term value of DVC ownership. It may not have the 7-8 year break-even we once saw but it's still just a fraction of the full 50-year contract length.

Consider the rest of the timeshare industry. Developers like Wyndham and Bluegreen are selling dozens of $20K timeshare contracts despite the fact that you can buy into those systems for virtually nothing. There are owners who will give away their contact on eBay just to be rid of the annual dues obligation. Either these owners don't travel as much as they thought, find that trading is more difficult than anticipated...a variety of reasons.

Even with that disparity in price--$0 to $20,000 or more--other developers are still doing quite well in the marketplace. DVC will, too.
Monthly Sales -- Saviano3
2014 Feb 17 03:56:06 PM
Do you know when the Polynesian will begin selling? Do points prices typically spike when new resorts open?
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