DVC has begun sending members a direct marketing piece with many details regarding the Animal Kingdom Villas. The information is designed to serve a dual purpose—inform existing members about the new DVC resort and to encourage members to refer new customers to DVC.
The sales piece is quite stunning, featuring a great deal of concept artwork, room floorplans, point charts and all of the other information that long-time members have been seeking since resort sales began nearly 4 months ago.
Forthcoming Samawati Springs Pool at AKV’s Kidani Village
Also included is the latest DVC promotional DVD with a special chapter entitled “A Village Comes to Life.” This section features a look behind the scenes at the development of AKV. The highlight of this program lies in the interviews with folks ranging from Jim Lewis, President, Disney Vacation Club to the immortal Roy E. Disney.
Finally, within this mailing DVC also provides ample information on the new member referral program, along with the familiar referral cards which can be given to friends and associates so that they know how to contact DVC.
