New DVC Sales Pitch Targets Runners

Disney Vacation Club has developed a creative new way to market points to fans of runDisney events.

Wilderness Lodge

Disney's Wilderness Lodge

Just in time for the 25th Anniversary Walt Disney World Marathon, Disney Vacation Club has begun to leverage its Guaranteed Weeks offering at Copper Creek Villas & Cabins to appeal to guests participating in the popular running events.  Dubbed "Guaranteed Event Weeks", the program will secure a room annually for one of four different Walt Disney World running events throughout the duration of the contract.  

Events available through this offer include:

  • Walt Disney World Marathon Weekend presented by Cigna
  • Disney Princess Half Marathon Weekend presented by Children’s Miracle Network Hospitals
  • Star Wars™—The Dark Side Half Marathon Weekend
  • Disney Wine & Dine Half Marathon Weekend presented by MISFIT™

The Guaranteed Weeks program is a throwback to the traditional timeshare model in which ownership is tied to a specific week and unit size every year.  The program was introduced back in 2010 at Aulani, Disney Vacation Club Villas.  It was later presented as an option at Villas at Disney's Grand Floridian Resort & Spa, Disney's Polynesian Villas & Bungalows and now Copper Creek.  

Fixed week owners are required to purchase 10% more points than their designated week would normally cost.  The week is automatically booked in their name year after year with no risk of being shut out due to lack of availability.  The fixed week purchase also includes a guarantee that their points will cover the week's stay through the end of the contract, regardless of any reallocations to the points charts over that time period.  

Guaranteed Weeks owners can also opt-out of their accommodation in any given year and use the points toward any other resort, dates or villa size.  

With the Guaranteed Event Week, Disney Vacation Club is presumably insuring that the points purchased will cover the runDisney event week regardless of how dates may change year-to-year.  

Guaranteed Event Week owners will also receive early registration privileges for the marathon, half marathon, 10K races and Challenges.  The owner can purchase up to 5 early registrations per year for family or guests.  Note that this benefit is considered "incidental" and is subject to modification or termination.  

For additional details, contact a Disney Vacation Club sales agent.

Reader Comments
Re: New DVC Sales Pitch Targets Runners -- KNWVIKING 2.0
2018 Jan 03 10:32:38 AM
And when Disney determines - for security reasons - that it's safer to move the dates around for the race weekends...........
Re: New DVC Sales Pitch Targets Runners -- wdrl
2018 Jan 03 11:37:10 AM
I think this is the first proactive marketing that Disney has made for its Guaranteed Week product. Up until now, it seemed like Disney ignored the Guaranteed Week option in its promotional materials and the Guides were reluctant to mention it to prospective buyers.

It will be interesting to see if there is an uptick in the number of Guaranteed Weeks sold for Copper Creek. Through mid-December 2017, Disney has sold 3,281 deeds for Copper Creek, but only 9 of them are Guaranteed Week deeds. Point-wise, Guaranteed Week sales only account for 0.25% of the points sold so far.

I'm not a runner so I don't track the schedules of the different events held at Walt Disney World. But during the big events aren't races held on Saturday and Sunday? If so, the Guaranteed Week option might not appeal to some hard core runners who compete in multiple races during one event. The Guaranteed Week option runs from Sunday to Sunday, so members would have difficulty participating in races on both Saturday and Sunday.
Re: New DVC Sales Pitch Targets Runners -- denlo
2018 Jan 03 11:41:28 AM
If Disney does change the dates for an event the owner of a guaranteed week can just opt out of the guaranteed week and has the points to use like any other owner during their UY.
Re: New DVC Sales Pitch Targets Runners -- TimK
2018 Jan 03 01:20:33 PM
denlo wrote:
If Disney does change the dates for an event the owner of a guaranteed week can just opt out of the guaranteed week and has the points to use like any other owner during their UY.

The formal website is short on details but it sure implies that the buyer’s “Guaranteed Event Week” will follow the respective runDisney event dates annually. “As a Member with a Guaranteed Event Week, you can enjoy outstanding accommodations near your favorite runDisney race, year after year.”

There is a disclaimer which says that the early event registration is not guaranteed, but no fine print which would seem to limit the timeshare ownership to a specific week.
Re: New DVC Sales Pitch Targets Runners -- KNWVIKING 2.0
2018 Jan 03 01:27:25 PM
TimK wrote:
The formal website is short on details but it sure implies that the buyer’s “Guaranteed Event Week” will follow the respective runDisney event dates annually. “As a Member with a Guaranteed Event Week, you can enjoy outstanding accommodations near your favorite runDisney race, year after year.”

There is a disclaimer which says that the early event registration is not guaranteed, but no fine print which would seem to limit the timeshare ownership to a specific week.

So your guaranteed week follows an event, regardless of the date? So all Feb is sold out with no Guaranteed Weeks contracts, but January is full of them due to the race. Then the race moves to Feb and the Guaranteed weeks follow the race. Doesn't that over commit points in Feb?

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