Direct sales report for June 2016

Continuing a trend since the first of the year, direct sales of Disney Vacation Club points remained strong in June 2016.

Excluding sales for Aulani, Disney Vacation Club Villas, or the Villas at Disney’s Grand Californian Hotel, 182,241 DVC points were sold in June.

For the last six months of 2015, direct sales averaged 106,458 points per month. For the first six months of 2016, direct sales have averaged 157,166 points, an increase of 47.6%. This significant jump in sales is attributable to a corresponding jump in sales for Disney’s Polynesian Villas & Bungalows. Between the latter half of 2015 and the first half of 2016, the Polynesian’s sales increased 59.2%.

DVC Direct Sales - June 2016

Disney announced it was changing the name of the Villas at Disney’s Wilderness Lodge to Boulder Ridge Villas at Wilderness Lodge. In keeping with that name change, the sales data charts now show ‘BRV’ instead of ‘VWL’ for this DVC resort.

Disney’s Polynesian Villas & Bungalows — The 159,001 points sold June 2016 was the second best month for sales for the Polynesian since sales began in January 2015. Since Disney began offering sales incentives in February 2016, the Polynesian has averaged 153,012 points in monthly sales. Before the incentives were offered, the resort only averaged 78,868 points a month in sales.

The Polynesian has sold 40.9% of its 4,032,720 total points and it has just over 2,300,000 points left to sell to the general public. No Guaranteed Week deeds were sold in June 2016. So far, 88 Guaranteed Week deeds have been sold: 12 Guaranteed Week deeds for the bungalows, 50 deeds for the Lake View studios and 26 for the Standard View studios.

Disney Vacation Development has declared 218 studios and 16 bungalows for the DVC inventory. There are still 142 studios and 4 bungalows that have not yet been declared. In terms of points, 62.88% of resort is now officially part of the Polynesian’s DVC inventory.

Another declaration might be necessary within the next few weeks. At the end of June, 2016 Disney Vacation Development had about 887,000 declared-but-unsold points left on hand. If sales continue at the same rate as since March 2016 (153,012 points), Disney Vacation Development has enough points on hand for less than six months of sales.

Aulani, Disney Vacation Club Villas — Sales data for Aulani for May and June 2016 is not yet available. In April 2016, 418 deeds and 62,493 points were sold for the resort, which is below the 69,296 points the resort has averaged since May 2014 when sales started to be tracked for the resort

The sales data includes all nine DVC resorts at Walt Disney World, as well as Disney's Vero Beach Resort, Disney's Hilton Head Island Resort, and Aulani, Disney Vacation Club Villas. Point sales data is not available for the Villas at Disney's Grand California Hotel. The data is compiled from deeds filed by Disney Vacation Development and recorded with the Orange County (FL) Comptroller, the Indian River County (FL) Clerk of Court, the Beaufort County (SC) Register of Deeds, and the Hawaii Bureau of Conveyances.

Thanks to Imdizfan for helping compile sales data!


Wil Lovato is a contributor to DVCNews.com and has been a Disney Vacation Club owner since 2009. His DVC Home Resorts include Bay Lake Tower, Animal Kingdom Villas, and Aulani. He can be found posting on many Disney discussion forums under the username of “wdrl”.

Reader Comments
Surprised at HH and VB Direct Sales -- CAPThomas
2016 Jul 25 10:57:29 AM
I'm surprised that the June data shows 10 direct sales at Hilton Head and 16 direct sales at Vero Beach. Does anyone think they will ever build more "off property" resorts beyond HH, VB, and Aulani?

Cap
Re: Direct sales report for June 2016 -- wdrl
2016 Jul 26 08:49:53 AM
CAPThomas wrote:
I'm surprised that the June data shows 10 direct sales at Hilton Head and 16 direct sales at Vero Beach. Does anyone think they will ever build more "off property" resorts beyond HH, VB, and Aulani?

Cap
I doubt we'll see any "off property" resorts built by Disney in the foreseeable future. HHI, VB, and Aulani are quite popular destinations for the existing DVC members, but I don't think Disney can find the thousands of new buyers who are willing to purchase the millions of points that would make up a new off-site DVC resort.
Re: Direct sales report for June 2016 -- denlo
2016 Jul 26 09:48:25 AM
CAPThomas wrote:
I'm surprised that the June data shows 10 direct sales at Hilton Head and 16 direct sales at Vero Beach. Does anyone think they will ever build more "off property" resorts beyond HH, VB, and Aulani?

Cap

It would have to be a resort that has good summer and winter activities, maybe the mountain of Colorado? But then how attractive would that be for folks on the East coast. The members from the East coast represent the largest percentage of members, so it would matter if they are interested in Colorado. I think that would be a low probability. I think the majority of East coasts never leave the East coast. I think selling additional points to current members really makes or breaks a resort.

Perhaps a DVC private island? Castaway Cay is very popular with the DCL guests.
Re: Direct sales report for June 2016 -- TimK
2016 Jul 26 02:37:32 PM
CAPThomas wrote:
I'm surprised that the June data shows 10 direct sales at Hilton Head and 16 direct sales at Vero Beach. Does anyone think they will ever build more "off property" resorts beyond HH, VB, and Aulani?

Cap

I'm doubtful, too.

Hawaii always seemed like a destination that screams "if you can't successfully market a timeshare there, you can't do it anywhere!" And by most accounts, Aulani isn't selling as well as Disney hoped (projected) when it was green-lit.

Not to mention the economics of an off-site destination are so much poorer. Disney has acres of undeveloped land in FL--and some in CA--which they already own. For any desirable off-site destination, the land costs alone are significant.

From this point forward, I think DVC will be content leveraging the RCI trading possibilities as its off-site portfolio.
Wilderness Lodge Points -- ALL_EERs
2016 Aug 08 08:20:14 PM
Anyone hearing any rumors about Wilderness Lodge coming avaiable for sale in the near future, looking at adding points and we love the Wilderness home resort is GF but looking to expand our options.

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