In the last 26 months, sales of Disney Vacation Club points by Disney Vacation Development has averaged 209,151 points per month. In August 2012, sales slightly exceeded that mark when 209,913 points were sold.
Disney's Animal Kingdom Villas led all resorts in sales even though the number of points sold dropped from 151,802 in July to 114,643 in August 2012. Sales for Disney's Saratoga Springs Resort & Spa totaled 46,497 points, almost doubling the number of points sold in the previous month. Bay Lake Tower at Disney's Contemporary Resort was third with 21,631 points sold in August '12.
August also saw an increase in sales for Disney's Old Key West Resort. 10,212 Old Key West points were sold in the month, the most in a single month since October 2010 when 12,724 points were sold. Disney Vacation Development reacquired 1,641 Old Key West points in August by exercising its Right of First Refusal on resale transactions.
The sales data includes all seven DVC resorts at Walt Disney World, as well as Disney's Vero Beach Resort and Disney's Hilton Head Island Resort. Point sales data is not available for the Villas at Disney's Grand California Hotel or for Aulani, Disney Vacation Club Villas. The data is compiled from deeds filed by Disney Vacation Development and recorded with the Orange County (FL) Comptroller, the Indian River County (FL) Clerk of Court, and the Beaufort County (SC) Register of Deeds.
Disney's Animal Kingdom Villas - With 114,643 points sold in August, Animal Kingdom Villas sales have now exceeded one million points for 2012; for the year, DVD has sold 1,002,903 points for Animal Kingdom Villas. In August, DVD also reacquired 5,055 Animal Kingdom points through foreclosure proceedings, exercising its Right of First Refusal on resale transactions, and other buyback reasons. Since Animal Kingdom Villas sales began in 2007, DVD has reacquired a total of 316,461 points, about 4.3% of its total points.
As of August 31, 2012, 77.30% of Animal Kingdom Villas' 7.4 million points have been sold. Since DVD cannot sell more than 98% of the resort's total points to the general public, about 1.53 million points remain in its inventory.
Bay Lake Tower at Disney's Contemporary Resort - In August 2012, 21,631 Bay Lake Tower points were sold, slightly more than the previous month's total of 20,167 in sales. DVD also reacquired 2,530 Bay Lake Tower points in August. To date, DVD has reacquired 88,966 Bay Lake Tower points, about 1.6% of its total points.
As with Animal Kingdom Villas, DVD cannot sell more than 98% of Bay Lake Tower's 5.7 million points to the general public. DVD has only about 143,000 points left unsold. The October Use Year is in shortest supply with about 5,178 points unsold. The December Use Year is also in relatively short supply with only 16,538 points remaining. The March Use Year, with 62,480 points, has the largest number of unsold points.
I'm curious whether August's surge in sales for SSR and OKW was just a one-time bump or if DVD has resumed actively marketing these resorts. Since SSR and OKW are the cheapest of the DVC resorts, DVD could be marketing these resorts as low cost alternatives to prospective members.
I think that would surprise many people. I doubt that the profit margins are as good as the 2011 period--without looking, I'm fairly certain that BLT prices were higher in '11 than SSR & AKV are in '12. But good to see they are still moving product.
Don't know about SSR but I have a feeling OKW will be a fixture for years to come. It only makes sense that DVC would be somewhat aggressive with ROFR and foreclosures on that resort since they can bundle with the 12 year extension and sell near-50 year terms. That gets DVC off the hook for those declined extensions come 2042.
I don't know that they will ever have enough points in inventory to actively market OKW but it could be a situation where salespeople offer OKW as a last ditch effort. If they sense the buyer is interested but AKV and VGF are just out of the price range, offering SSR or OKW around $100 per point could be enough to seal the deal.
Wonder if "dinging" the resale points has increased DVD sales ? If DVD feels it has, next question is what is the next step; Are they satisfied with the current cause/effect or will they ding the resale points further in hopes of seeing another bump in sales ?