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Thread: Direct sales report for February 2017

  1. #1
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    Default Direct sales report for February 2017

    In February 2017, Disney sold 150,892 points for the nine Disney Vacation Club resorts at Walt Disney World. Sales were lower when compared to January 2017 (200,917 points for the same resorts), but when compared to sales in the recent past, this month’s sales total is close to the 158,848 points the Walt Disney World DVC resorts have averaged over the last 12 months.



    Disney's Polynesian Village Resort

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    In February 2017, 129,884 points were sold for the Polynesian. Since sales began in January 2015, the Polynesian sales have averaged 105,134 points a month. Over the last 12 months, however, the resort has averaged 133,589 points month. As a comparison, the Villas at Disneys Grand Floridian Resort averaged 105,440 points a month during the 22 months it was the focus of Disneys marketing efforts.
    It still has 1,315,028 points left to sell to the general public. If it can maintain the same sales pace that it has had over the last 12 months 133,589 points a month it would take the resort about 10 months to sell out. However, with sales beginning for Copper Creek Villas & Cabins at Disney's Wilderness Lodge, it will be interesting to see if the Polynesian can maintain this pace.
    I will be surprised if PVB can keep the sales up to such high levels with CCV opening. Of course there will still be people wanting only the Poly as they like the theme or those preferring to own a monorail resort, so that should help the PVB sales. It will really depend on DVC sales tactics. In the past it has appeared that the only one WDW resort was receiving the main push to be sold by DVC. The other resorts that were not sold out were only offered when the customer did wasn't interested in resort that was being offered.
    --Denise

    Scheduled upcoming Disney trips:


    11/30/17 - 12/14/17 - Bay Lake Tower at the Contemporary Resort
    03/01/18 - 03/08/18 - Copper Creek at the Wilderness Lodge

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    Quote Originally Posted by DVCNews View Post
    In February 2017, Disney sold 150,892 points for the nine Disney Vacation Club resorts at Walt Disney World. Sales were lower when compared to January 2017 (200,917 points for the same resorts), but when compared to sales in the recent past, this month’s sales total is close to the 158,848 points the Walt Disney World DVC resorts have averaged over the last 12 months.
    I thought I looked up and saw that they had did about 70k points at PVB last February. If that is the case, then with year over year increase, the rate is probably accelerating and could sell out earlier. However, with CCV, the increases will probably not be able to continue...

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    Quote Originally Posted by micelike View Post
    I thought I looked up and saw that they had did about 70k points at PVB last February. If that is the case, then with year over year increase, the rate is probably accelerating and could sell out earlier. However, with CCV, the increases will probably not be able to continue...
    You are right, micelike. A year ago in February 2016 PVB sold only 72,137 points, the fewest number of points in the last 21 months. But February 2016 was the last month before Disney offered its first set of incentives for PVB purchases. Once those incentives kicked in, PVB sales improved dramatically. From February 2015 through February 2016, the resort averaged 78,868 points per month; from March 2016 to February 2017, PVB averaged 133,589 points per month.

    The big wild card is Copper Creek's affect on PVB sales. We won't see the full affect, if any, until April 2017's sales numbers are available. Some Copper Creek sales will post in March -- sales started March 8 and the first deeds will be recorded with the Orange County Comptroller in about 10-15 days thereafter. But the buyers of these deeds will be existing DVC members. Chances are these buyers would not have bought PVB; they had opportunities to add on PVB for over two years and if they hadn't added on by now they probably were not in the market for PVB. The true test of PVB's appeal will be beginning in April when new buyers can choose between PVB or Copper Creek.






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